China   |  2022

MUSE Design Awards Silver Winner

Knowledge and Application Calligraphy Suite

Entrant Company

China Southern Power Grid Digital Media Technology Co.,Ltd.

Category

Product Design

Client's Name

China Southern Power Grid Digital Media Technology Co.,Ltd.

Sub-Category

Hobby & Leisure (NEW)

“Knowledge is the beginning of action, and action is the completion of knowledge.” As a writing tool, the pen can transform the conceptual cognition into concrete words, which is the figurative embodiment of “the unity of knowledge and application”. Taking this as a starting point, the design team convey the traditional four treasures of the study to users through the concept of modernization. It aims to carry the traditional culture with modern instruments and convey the concept of “the unity of knowledge and application“. The product contains a pen, ink, bookmark and paperweight. With the threaded fastener, the nib of the small brush pen can be easily replaced. Supplemented with its compact and portable ink capsule, it can be put into use in various scenarios to meet different writing needs. The absorbent liner has a large capacity and the ink can perform automatic permeation filling, which helps to eliminate the tedious process of dipping and writing once for writing a single word, making the writing process more convenient. Compared with paper bookmark, the copper bookmark is more fine-textured, which can encourage users to be engrossed in study, as the embodiment of “study in determination and practice in earnest”. The dark wood paperweight and exquisite copper accessories features fine-textured and comfortable, reflecting a strong cultural atmosphere and elegant lifestyle. The outer packaging is black, with contrasting wood and metallic colors as the main colors, it creates a visual impact without losing the beauty of wood and the rhythm of the ware. The cover uses the creative technique of leaving a blank space, highlighting the product logo with black characters on a white background, making the brand more memorable.

Credits

Lei Shuhua
Ma Xinglian
Sun Jing
Yu Xinghua
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