China   |  2022

MUSE Design Awards Silver Winner

KM COOL SPACE Flagship Store

Entrant Company

Super Normal Design

Category

Interior Design

Client's Name

KM

Sub-Category

Commercial

KM teamed up with Super Normal Design explored the possibility of new retail space in the post-epidemic era by creating the first KM COOL SPACE Flagship Store. At the entrance, a cafe window and original bottled wine and coffee beans display area have been added. Aiming to link inspirational life with high-quality fashion,the designer blurred the boundaries between traditional retail store and interactive space. We modularized the cabinet according to different functional divisions, which can be freely adjusted to fit shoe and hat mode, clothing mode or ACC mode according to demands. Designers have integrated a circular semi-enclosed interactive photography area into the open space dominated by straight volumes. As interpretation of KM's "Law of Attraction", it is based on KM blue, with a built-in electronic screen for demonstrating visual art, we use it as a bridge between brand culture and our customers – GEN Z.

Credits

Design Director
WU Minwen
Technical Director
YANG Jianxun
Lead Designer
ZOU Jingwei
Project Manager
ZHONG Mingmei
Design Team
Xiaojun,Liyizheng
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