Miepu diary

Delicious to Baa Diary is an illustration art IP work combining modern popular culture with classic children’s stories. Its main objective is to provide users with a cuter, more interesting and fashionable personalized IP through the integration of fairy tales and popular culture. Taking rabbits and cats as the prototypes and adding the positive characteristics of bravery, cuteness, luck and foodie, which are favored by modern people, the design team create the main characters of “Dodo” and “Poof Cat”. Based on this, the two cartoon images and four world-famous fairy tales were blended and recreated with modern style. While retaining the identity of the brand and the fairy tales, the richness of the characters of Dodo and Poof Cat is also better expressed. These four different themes can be flexibly applied to posters, clothing and other peripheral products, helping the brand to build trust and intimacy with child users and drive the sales of the whole series.