2022 | Professional

MUSE Design Awards Gold Winner

NodOff Paradox Series

Entrant Company

Shanghai Shin E-commerce Ltd.

Category

Packaging Design - Cosmetics & Fragrance

Client's Name

Shanghai Shin E-commerce Ltd.

Country / Region

China

Fragrance products not only can offer functional benefits of "smelling good" but also spiritual benefits - conveying one's attitude and views towards the world. Taking perfume as a carrier, Paradox is specially designed to convey the brand spirit of breaking the norm and making everything possible. Also, it interprets conflicting aesthetics through the architectural art and philosophical thoughts which are integrated with the belief that seemingly contradictory existences are actually reasonable.

By making full use of the deformation of regular shapes, the combination of independent and even conflicting shapes, and also the 3D entities transformed from these unique plane graphics, the designers of Paradox subtly expand the sense of smell to visual and tactile senses, forming an individual and unreserved expression. Furthermore, the unique bottle along with pure Klein adds a gender-neutral touch to Paradox, neither feminine nor masculine, embodying the spirit of breaking restrictions and exploring the inner self. By virtue of the heterogeneous architectural shape, Paradox illustrates such paradoxes as "The Invisible Gardener" and "The Ship Of Theseus" to users, encouraging them to accept contradictions and the true self.

More Gold Winners
Interior
2022
MUSE Design Awards - Waterfront Jinhua

Entrant Company

ENJOYDESIGN

Category

Interior Design - Commercial

Architectural
2022
MUSE Design Awards - Greentown Qingdao Guiyu Chaoyang Exhibition Center

Entrant Company

ZWA

Category

Architectural Design - Residential

Interior
2022
MUSE Design Awards - Blue town · Pavlo Living Museum

Entrant Company

GLD Design

Category

Interior Design - Showroom / Exhibit

Packaging
2022
MUSE Design Awards - Tiger Calendar

Entrant Company

ZRP PRINTING GROUP CO., LTD.

Category

Packaging Design - Sustainable