2022 | Professional
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Fragrance products not only can offer functional benefits of "smelling good" but also spiritual benefits - conveying one's attitude and views towards the world. Taking perfume as a carrier, Paradox is specially designed to convey the brand spirit of breaking the norm and making everything possible. Also, it interprets conflicting aesthetics through the architectural art and philosophical thoughts which are integrated with the belief that seemingly contradictory existences are actually reasonable.
By making full use of the deformation of regular shapes, the combination of independent and even conflicting shapes, and also the 3D entities transformed from these unique plane graphics, the designers of Paradox subtly expand the sense of smell to visual and tactile senses, forming an individual and unreserved expression. Furthermore, the unique bottle along with pure Klein adds a gender-neutral touch to Paradox, neither feminine nor masculine, embodying the spirit of breaking restrictions and exploring the inner self. By virtue of the heterogeneous architectural shape, Paradox illustrates such paradoxes as "The Invisible Gardener" and "The Ship Of Theseus" to users, encouraging them to accept contradictions and the true self.
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