A Contemporary Dosage of Probiotics

The Brief: Living a healthier lifestyle is no longer an alternative. It’s become the norm. As a result, people are paying more attention to their digestive health. 999 saw the opportunity and decided to launch Qinyidian – a new range of probiotic supplements that contain 7 types of active probiotics. We were challenged to deliver a new brand logo and packaging design that appealed to health-conscious consumers while still allowing room for a modern design language. Our Design: In a category filled with traditional-looking packaging designs, our goal was to create a more standout branding system and communicative visual identify. We proposed a product logo and visual device system inspired by the iconic, universal geometric symbol for probiotics. We added a modern twist to the symbol by using vibrant color gradients for a clean, calming and contemporary vibe. The next step was to highlight the key selling point by incorporating “7” (from 7 active probiotics) into the logo. In combination with the color gradients, this produced the illusion of dynamic movement to represent living, active probiotic cells. We also applied a special laser printing technique on the “7” logo to highlight the product’s 7 probiotic types. The result is an overall packaging design that is less clinical yet still professional, featuring an inspiring modern look that stands out on the shelf.