XUJIU-Silk Road Liquor

This series of Jiang-flavor liquor packaging is specially designed to commemorate the Silk Road. It takes the ten important places where the Silk Road passed through in China as the main elements, adopts landmark buildings and representative elements from the ten important places as the main patterns, chooses the beautiful colors of silk as the main color of the bottle, and uses the product names written by the variants of seal characters as the auxiliary, thus presenting the spirit of Silk Road to consumers through Chinese liquor culture.

The ribbon design around the bottle body evolves from silk, and the winding angle of the ribbon is taken from the trend of ten scenes on the map, which restores the Silk Road in a figurative form and enhances the sense of visual layering. The bottle cap is in an architectural style with Dunhuang style, and decorated with special textures also from Dunhuang Grottoes, which makes the product more historic. At the same time, the base of the work features one name of the ten Silk Road cities carved with small seal characters, in which the front place names correspond to the bottle pattern elements one by one.

This series of products is featured with faux leather box packaging and provided with bronze pins and a handle, which conveys Chinese ancient and modern culture to consumers in a retro way. Its front is painted with the scenery of the Silk Road, and it adopts a double inner layer structure, which is convenient for display; when the user opens it, it can present ten scenes in the form of cut paintings in front of consumers, giving the works a distinguished gift-giving style.