Taiwan   |  2022

MUSE Design Awards Silver Winner

realpromise - Target Support Collection

Entrant Company

Real Promise Co. Ltd.

Category

Packaging Design

Client's Name

Sub-Category

Health & Wellness

In the mind of ordinary people, dietary supplements exist in the gray area between food and drugs. Unlike mouth-watering food, dietary supplements generally give people a sense of distance. How to decrease this gap? The main challenge is to breakthought the traditional, standardized, boring and cold impression of the supplement packaging design. Using artistic approach to overturn the negative stereotype of supplement packaging, our mission is to create modern, fresh and memorable product looks and high-end brand image beyond professional. Our new product line "TARGET SUPPORT COLLECTION" is developed to target on the specific needs of the human body, such as eyes, joints, immune system, physiological function and more. The essence of this series is the quality of the ingredients, only the scientifically-proven, clinically-verified and well-known branded raw materials are chosen in order to achieve the optimal efficacy. Each product selects the highest quality, natural and active form of raw materials that could benefit the specific body part. For the packaging, we echoed the core concept of the product line by using the first letter of the name or brand name of the main ingredients of each product. For example, the main ingredients for the sight improvement supplement - ACTIVIZION are Lutein, Astaxanthin, and Bilberry, so the letter ā€œLā€, "A" & "B" were used. To express the people-oriented sensibility, we chose the elegant, sensuous and smooth typeface. Each letter design was accompanied with the illustration of the ingredient in the form of woodcut prints. The woodcut art was presented by white lines to symbolize the naturalness and purity of the materials. For the base of the letters and illustrations, the shades of smudged watercolor were applied to enrich the visual effects, and delivered the beauty of softness and sensibility with warmth. Furthermore, exquisite printed on fine art paper, we hope to create a memorable moment for our customers when the product reaches their hands. For the labelling section, we also pushed the limits to combine the aesthetics, practicality and professionalism. After all, to demonstrate the information in a clear, transparent and easy-to-understand way is a must.

Credits

Art Director / Real Promise Co. Ltd.
Hui-Lun Lai
More Silver Winners
Architectural
China
MUSE Design Awards - Ardingly Bilingual School Bay Area Branch
2022

Entrant Company

EVA Architects

Sub Category

Institutional

Packaging
Hong Kong S.A.R., China
MUSE Design Awards - 3D Paper Craft - Year of Tiger
2022

Entrant Company

DS Glitter Ltd.

Sub Category

Self Promotion

Concept
China
MUSE Design Awards - Focus Light
2022

Entrant Company

inDare Design Strategy Limited

Sub Category

Illumination

Interior
Taiwan
MUSE Design Awards - Style in Material Diversity
2022

Entrant Company

FE Design

Sub Category

Residential