2022 | Professional

MUSE Design Awards Design of the Year Winner

EDGE Mineral Water

Entrant

Prompt Design

Category

Packaging Design - Non-Alcoholic Beverages

Client's Name

NARWHAL WORLD SERVICE COMPANY LIMITED

Country / Region

Thailand

Gallery

About The Entry

The mineral water products come from the abundant natural resource in vicinity of Khao Hua Khon in Ratchaburi, THAILAND. This location is rich in caves where inside there are a lot of beautiful stalactite and stalagmite formation. Over hundreds of years, the rainwater seeps through cracks in the rock passing through organic material and minerals. With the unique characteristics of the cave, the slow dripping water dissolves and collects high nutrients.

Inspired by the beauty of stalactite and stalagmite shapes in the cave, “Edge Mineral Water” conveys the natural craftsmanship through the bottle shape which gives unique and more distinctive looks on the shelf than other mineral water brands.

The logo “EDGE” has been developed to be easily memorable with emphasis on readability in either forward or backward direction and standing-up or upside-down. This makes it convenient for arrangement on the shelf or presentation during the drinking manner. On the label likewise the background graphical image of the dripstones can be watched straight or upside down style.

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