2022 | Professional

MUSE Design Awards Gold Winner

Simpcare Conotoxin Firming Series

Entrant Company

N.O.D topia (GuangZhou) Biotechnology Co., Ltd.

Category

Packaging Design - Beauty & Personal Care

Client's Name

N.O.D topia (GuangZhou) Biotechnology Co., Ltd.

Country / Region

China

The Conotoxin Firming Skincare Series is Simpcare’s first high-end anti-aging series, and its main ingredient, conotoxin, is extracted from Conus in the sea area of the Chelsfield Islands. Inspired by The hyperboloid

(Grand Central Station in New York, designed by I.M. Pei but not completed) and the ocean where Conus lives, the design team comes up with the spiral cosmetic bottle that integrates the features of the mysterious blue ocean and smooth wavy lines, and the V-shaped pattern in the waist is a metaphor for the effect of conotoxin series products to tighten and lift the face outline.

The design team has improved the product appearance and manufacturing process. The slender curve of the bottle is formed with the concept of 15°central angle contained in The hyperboloid, and according to ergonomics, the bottle’s body is adjusted to a diameter of 38mm that is most suitable for women to hold.The traditional glass manufacturing process gives the product a curvaceous visual effect and a stable placement. Moreover, the distinctive bottle structure and V-shaped lines endow it with colors that change with different angles, providing aesthetic and appreciation value to users.

Credits

Creative Director
Jeffrey Liu
Designer
Yanzhou Yang
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