2022 | Professional

MUSE Design Awards Silver Winner

True Pack

Entrant Company

Trent and Company

Category

Packaging Design - Garden

Client's Name

True Organic

Country / Region

United States

True Organic's resealable bags are functional, simple and elegant. With the company’s mission to return the planet’s soil to its organic roots and reduce our climate footprint, the packaging serves as a medium to captivate the attention, engage, raise awareness, and inform in an easy format. Each bag consists of at least 20% PCR plastics with a long-term goal of 100% recycled packaging by 2025.



The 4 to 12 Lb. packages stand out with a clean and modern design that have been praised for an easy-to-read look offering clear and thorough information.



Beyond the rich graphic elements and aesthetically-pleasing artwork, True Organic’s messaging reinforces their transparency as a brand, which allows the consumers to digest key messaging in a glance: domestically made, ethically sourced, and family and planet safe. Information is provided in both English and Spanish to be inclusive to a wider audience.

Credits

True Organic
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