2026 | Professional

MUSE Design Awards Gold Winner

Christmas Surprise Bath Ball Packaging Series

Entrant

Shenzhen Root Innovation Technology Co., Ltd.

Category

Product Design - Baby, Kids & Children Products

Client's Name

-

Country / Region

China

Gallery

About The Entry

The Christmas Surprise Bath Ball Packaging Series is inspired by the concept of a Christmas Fairy Tale Cottage, blending festive charm with cozy family moments. Designed for the mother-and-child community, it conveys a sense of warmth and companionship through an imaginative storytelling approach. Continuing Momcozy’s brand philosophy, the design turns daily bathing into a joyful family ritual, transforming ordinary care into a time for connection and shared delight. With the theme “14 Days of Christmas Warmth,” the packaging introduces a playful countdown experience that brings festive anticipation into everyday life.

The packaging takes the form of a three-dimensional cottage, with windows, porches, and Christmas trees composing a complete visual story. A gentle palette of red and green, complemented by soft cream and touches of gold, creates an immersive holiday mood. Its proportions are inspired by the architecture of European Christmas villages, while the roof and window details add depth and warmth. This storytelling structure extends the soft, approachable aesthetic of a mother-and-baby brand, celebrating the joy of spending time together as a family.

Made from eco-friendly paperboard, the packaging is easy to disassemble and reuse. After the countdown, the outer shell can be kept as a storage box or decorative piece, extending its lifespan and reducing waste. Through emotional storytelling and festive interaction, the design promotes a lifestyle that values both sustainability and warmth, allowing the spirit of the holiday to continue within everyday family life.

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