2026 | Professional

MUSE Design Awards Platinum Winner

XIJIU SHILI WINE CITY

Entrant

Baixinglong Creative Packaging Co., Ltd

Category

Packaging Design - Wine, Beer & Liquor

Client's Name

GUI ZHOU X IJIU

Country / Region

China

Gallery

About The Entry

Considering the terraced terrain of the Xijiu distillery area, a unique tank shape was designed to reflect the distinctive culture of Xijiu. The three-tiered design embodies the down-to-earth spirit of Xijiu people, taking one step at a time, and also represents the traditional Chinese cultural concept of "Heaven, Earth, and Man." The way of Heaven is Yin and Yang, the way of Earth is softness and strength, and the way of Man is the worldview of benevolence and righteousness. The entire Xijiu distillery area stretches for 5 kilometers along the Chishui River; to symbolize that Xijiu originates from the mountains and rivers, the relief patterns depict mountains, rivers, and the Xijiu distillery area, embodying the concept of a "ten-mile-long wine city."

Credits

Bai Xinglong Wanxiang Studio
Zhang Mengyu
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