2026 | Professional

MUSE Design Awards Gold Winner

Li Du Gaoliang 1955

Entrant

Shenzhen Reform Brand Consultant and Design Co., Ltd.

Category

Packaging Design - Wine, Beer & Liquor

Client's Name

Jiangxi Lidu Winery Co., Ltd.

Country / Region

China

About The Entry

In 2015, "Li Du Gaoliang 1955" won unanimous recognition from domestic and foreign judges for its unique "four fragrances in one sip", and ultimately won the highest award of the Brussels International Spirits Competition, the "Grand Gold Award", thus opening the road to winning gold in the Li Du International Competition. As Li Du's masterpiece, is praised by consumers as the" most expensive Baijiu "and is an irreplaceable classic. It originated from 800 years of ancient cellar brewing in the Yuan Dynasty, and the 167 OTUs (ancient bacterial communities) contained in the cellar are the life keys for brewing the "four fragrances in one sip". The gift box comes with 125mL of national treasure aged liquor at 60 degrees, which is used to assist in the application for World Heritage status, making its collection and tasting value unparalleled.

Credits

Zhenjiu Lidu Group/ Chairman
Mr. Xiangyang Tang
Zhenjiu Lidu Group/ Brand Director:
Ms. Xue Hu
Zhenjiu Lidu Group/ Product Director
Mr. Riliang Zhang
Designer
Mr.Guo Rui
Designer
Mr.Shi Chao Ni
Designer
Mr.Xu Yao
Designer
Mr.Li Wei
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