2026 | Professional

MUSE Design Awards Gold Winner

Yihong Gongfu Black Tea Gift Box: Charm of the East

Entrant

ANGEL YEAST CO., LTD. / YICHANG TEA GROUP CO., LTD.

Category

Packaging Design - Retail

Client's Name

-

Country / Region

China

About The Entry

Specifically designed for Yihong Gongfu Black Tea, this gift box is rooted in contemporary women’s pursuit of a refined, healthy lifestyle. Through the innovation in both visual and interactive dimensions, it conveys the brand’s delicate care for its female audience.

Centered on the narrative theme of Ladies Strolling in the Garden, the packaging unfolds with gentle, fluid brushwork depicting the eaves of Hui-style architecture and the branches of the peach tree, fostering an elegant and warm atmosphere. The visual focal point on the front is a fan motif paired with the figure of a lady glancing back, capturing a fleeting moment of feminine grace and tenderness. Notably, the fan transcends mere decoration; it can be detached and used independently as a bookmark, imbuing the packaging with interactive fun and practical utility. Technically, the box utilizes a special double-layer paper structure and cold foil stamping to add a touch of luxury. This also ensures that even after the bookmark is removed, the illustration on the box remains seamless and complete, while the detached bookmark itself stands as a beautiful piece of art—showcasing the brand’s ingenuity and thoughtful consideration.

The overall design features a color palette grounded in gradient carmine and beige. Vibrant, bold carmine and calm, understated beige complement each other, perfectly mirroring the restrained yet charming characteristics of women. Rendered in gradient white, the peach tree and the lady’s figure appear subtly, improving the narrative depth and visual layering. In addition, the outlines of the patterns and the core information on the product are accentuated with bright gold, injecting a sense of luxury and refinement into the gift box.

Credits

ANGEL YEAST CO., LTD.
Chenpeng Zhou
ANGEL YEAST CO., LTD.
Tao Shan
ANGEL YEAST CO., LTD.
Bin Zhou
ANGEL YEAST CO., LTD.
Ke Liu
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