2026 | Professional

MUSE Design Awards Silver Winner

Taipei Chaozhou St. Pop Up "2026 HOE Takeover"

Entrant

Wei Yao (Cactus) Hsu / Store by Cactus

Category

Conceptual Design - Exhibition & Events

Client's Name

House of Errors

Country / Region

Taiwan

About The Entry

For House of Errors' second Taipei pop-up, Cactus designed the entire space around a single question: how do you make a UK streetwear brand feel genuinely at home in Taiwan?

The answer lived in the details. Traditional window frames were repurposed as tabletops, classic Taiwanese cake molds became decorative accents, and the entire space was painted in the brand's signature blue. Signage and in-store information cards referenced the visual language of traditional Taiwanese acrylic shop signs, folding a familiar local aesthetic into every layer of the environment.

The result was a space where two distinct visual cultures met without friction, offering Taiwanese visitors not just a shopping experience, but a sense of recognition.

Credits

Creative Director
Wei Yao (Cactus) Hsu
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