2026 | Professional

MUSE Design Awards Silver Winner

Oriental Botanical Healing Hair Care Series

Entrant

5gN² Creative Design

Category

Packaging Design - Beauty & Personal Care

Client's Name

YunnanBaiyaoGroupHealthProductsCo..Ltd.

Country / Region

China

About The Entry

Originating from a century-old Chinese pharmaceutical enterprise, Yangyuanqing combines modern medical technology with plant essences extracted from highland mountains. Grounded in time-honored traditional prescriptions, it has developed hair and scalp care products specifically tailored to the physical characteristics of Chinese consumers. To fully embody the brand’s core gene of integrating classic heritage with modern innovation, we draw inspiration from ancient Chinese medical classics and reconstruct them through a modern minimalist artistic approach. Refined lines and classic Chinese ethnic color schemes are adopted to convey contemporary oriental aesthetics and soothing healing energy, forging a unique visual language that connects tradition and modernity. Upon unboxing, the gorgeous interior design brings an immediate visual surprise, endowing the product with rich emotional expression through vivid color matching. Moreover, the delicate paper texture creates a layered tactile feeling; the sleek bottle shape and user-friendly refillable design further enhance the product’s practicality and sophistication, finally making the product a gift for consumers.

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