2026 | Professional

MUSE Design Awards Silver Winner

JUFENG TREK X GORE-TEX ® 3L JACKET

Entrant

Nanjing B.C. SPORTS PRODUCTS CO., LTD.

Category

Fashion Design - Sportswear

Client's Name

NORTHLAND

Country / Region

China

Gallery

About The Entry

JUFENG TREK X GORE-TEX ® 3L JACKET takes "sustainable, functional, and fashionable aesthetics" as its creative focus, seamlessly integrating innovation in eco-friendly materials, professional outdoor functional design, and high-saturation fashionable colors. What makes it unique is the combination of 100% recycled polyester fabric and three-layer GORE-TEX technology. Through the use of a PFC-free ePE membrane and PFAS-free DWR treatment, it not only ensures high performance such as waterproofness, windproofness, breathability, and abrasion resistance but also keeps the product weight at 485g (for size 175), achieving a dual breakthrough in "lightweight eco-friendliness and professional protection." Meanwhile, detailed designs such as the underarm one-piece structure, four-way adjustable hood, and "breathable pockets" accurately cater to the scenario-specific needs of high-altitude heavy-load hiking. Finally, these functional elements are integrated with asymmetrical color blocking and high-saturation colors, embodying a design logic "driven by both user experience and ecological responsibility."

Credits

Design Director
Xinjie LIU
Design Manager
Jiawang QIU
Product Manager
Yuan CHEN
Designer
Fusen LUO
Product Specialist
Rui XUE
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