2026 | Professional

MUSE Design Awards Gold Winner

RIDE MIGRA S7

Entrant

CHENG SHIN RUBBER(XIAMEN)IND.,LTD.

Category

Product Design - New Category: Tires

Client's Name

-

Country / Region

China

About The Entry

In an era where high-displacement sportbikes are more accessible than ever, riders demand more than just "durability" or "grip." They seek sharper, more stable, and more dependable dynamic feedback throughout the entire riding spectrum—from high-speed straights and deep lean angles to hard braking and aggressive corner exits.

As the flagship hypersport offering in the CST MCR "MIGRA" series, the S7 utilizes a numerical grading system to clearly define its performance hierarchy. From street commuting and sport-touring to professional racing, this logic allows riders to intuitively select the tire that best matches their specific riding scenarios and performance needs. Engineered for versatility, the S7 balances the essential needs of daily commuting and canyon carving—such as water drainage, tread life, and comfort—with the raw grip and stability of a race-grade tire during high-speed cornering. The product aims to deliver a more stable, controllable, and responsive riding experience, allowing riders to freely experience the emotional value brought by speed, control, and riding culture—whether in the city, on mountain roads, or on the track.

The RIDE MIGRA S7 features a wide-span "Blade-style" main groove design. Its high land-to-sea ratio maximizes the contact patch, enhancing the aggressive sportbike aesthetic while boosting mechanical grip.

The tread pattern radiates a sense of high-speed fluidity and aggression. The main grooves act like aerodynamic blades, creating a powerful visual tension of speed. On the tire shoulders, intricate secondary sipes and specialized textures form a "checkered flag" motif, enhancing wet-weather drainage while providing a distinct brand identity. The "S7" branding on the shoulder reinforces its racing pedigree: the base lines symbolize the racetrack, while the extending speed lines simulate the motion blur of high-velocity riding. Even at a standstill, the tire exudes a "ready-to-pounce" athletic energy.

Credits

Chen Zhongxiang, Chen Wenzhong, Ye Xianfang
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