YANGHE·JINMABENTENG SHENGXIAOJIU

This packaging design reimagines the legendary Winged Horse of Dunhuang. It achieves a profound synthesis of traditional heritage and contemporary aesthetics through innovative explorations in sculptural form, ornamental motifs, and color palettes.

Breaking away from conventional zodiac horse imagery, the sculptural design brings to life a majestic Dunhuang Winged Horse soaring in mid-air—its limbs gracefully extended as it gallops proudly through the clouds. The dynamic tension of its contours, paired with the meticulous rendering of its coat, perfectly preserves the steed’s raw vigor while infusing it with ethereal, otherworldly grace. This highly distinctive and original form serves as a modern echo of the ancient Chinese myth, “Heavenly Horse Soaring Through the Skies,” elevating the product beyond a mere gift into an artistic vessel that carries the profound depth of Eastern culture.

Rather than literally replicating Dunhuang’s murals, the decorative patterns and color palette represent a sophisticated reinterpretation of heritage. Iconic motifs—such as scrolling vines, auspicious clouds, and caisson ceiling designs—are reimagined through a modern design lens, imbuing the packaging with blessings of good fortune and enduring prosperity. The bold use of a contrasting color system featuring white, gold, and cyan-green gradients seamlessly integrates the distant, poetic ambiance of Dunhuang’s cyan-green landscape paintings into the bottle’s base, striking a balance between historical heritage and modern taste.

Rooted in traditional Chinese culture, this packaging design carries forward the emotional resonance and festive aspirations of Zodiac liquor—a graceful transition into the new year, woven with heartfelt wishes for fortune and peace. Its meaningful design narrative and highly original artistry significantly enhance the product’s cultural depth, aesthetic sophistication, and collectible value.