2026 | Professional

MUSE Design Awards Gold Winner

SHUANGGOUSHENGFANG10

Entrant

Jiangsu Shuanggou Distillery CO., LTD.

Category

Packaging Design - Wine, Beer & Liquor

Client's Name

-

Country / Region

China

About The Entry

Rooted in the ancient philosophy of “being in tune with nature,” this Chinese baijiu packaging fuses timeless Eastern aesthetics and modern innovation. More than just a vessel, it reimagines the ritual of premium baijiu, transforming how the liquor is experienced and culturally expressed.

Shattering the conventions of traditional single-chamber bottles, this design introduces a detachable dual-chamber structure. An upper vial holds 20 ml original liquor (68% alcohol by volume), while the lower chamber encases 500 ml base liquor (42% alcohol by volume). This thoughtful separation invites consumers into the creative process, allowing them to blend and customize the alcohol strength to their personal taste. This interactive DIY blending process transforms the simple act of pouring into a personalized, engaging social ritual, elevating any occasion, be it a formal banquet, a tasting session, or an intimate gathering.

The bottle’s form is evocative and meaningful. Its cap is sculpted into a bamboo joint—a timeless symbol of endless vitality—while the body resembles a graceful teardrop silhouette. This fluid shape echoes the concept of “being in tune with nature,” resonating deeply with the brand’s core ethos. Through modern craftsmanship, classic Eastern motifs like Ming Dynasty scroll-shaped foliated loong patterns and bamboo joint textures are transformed into exquisite reliefs on high-clarity glass. With a layered interplay of sandblasting, precision engraving, and hot stamping, the surface captures and refracts light, creating a mesmerizing allure. The gradient from amber gold to deep brown evokes a warm, noble aura. Together, these elements create a visual identity of premium sophistication and contemporary minimalism, seamlessly bridging traditional artistry and modern aesthetics.

The gift box utilizes eco-friendly materials to champion sustainability, while its exquisite design enhances its appeal as a premium gift for corporate and festive occasions. The entire packaging honors baijiu as a cultural vessel for emotional connection, using original design to further heighten the product’s artistry and collectible value.

Credits

Yu Gu
Xueqian Zhang
Ru Li
Dongyan Ruan
Yuxing Xie
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