2026 | Professional

MUSE Design Awards Silver Winner

The Neighbor

Entrant

Gao Mingze

Category

Conceptual Design - Student Design

Client's Name

-

Country / Region

China

About The Entry

The Neighbor is a 2025 photography installation that materializes a fictional horror film through posters, props, and real - world dissemination. Inspired by Pierre Huyghe’s “The Third Memory” (1999) and Tony Oursler’s projection works, it explores how belief transforms fiction into reality. The “film” (never made) features a mannequin protagonist—bandaged, with elongated limbs—who “awakens at night.” Artist - designed posters, fake crew/awards/film festivals circulate in public spaces (walls, streets, shops), blurring illusion and reality. Color palettes from Suspiria, Uncle Boonmee, etc., evoke unease; mannequin - making and poster design bridge digital - physical realms. The work asks: How do images build trust? How does nonexistence become “real” via circulation?

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