2026 | Professional

MUSE Design Awards Silver Winner

Hogee

Entrant

Beijing Baidu Netcom Science Technology Co., Ltd.

Category

Product Design - UX / UI / IxD

Client's Name

-

Country / Region

China

About The Entry

Hogee is an enterprise AI digital employee platform built by Baidu for small and medium sized businesses worldwide. It transforms Baidu’s AI technologies, industry SOPs, and business workflows into a ready to deploy digital workforce. Instead of juggling multiple tools and hiring specialized staff, SMEs simply enter a business goal—and Hogee’s AI employees automatically team up to handle the entire loop: market insight, content creation, multi channel publishing, real time analytics, and continuous optimization. Each digital employee plays a distinct role—Business Expert, Content Creator, Social Operator, Data Analyst, and AI Store Manager—and they collaborate autonomously to complete tasks in minutes that traditionally take days. Hogee lowers professional barriers, cuts operational costs by up to 200%, and has already served over 3,200 SMEs across 12+ industries. More than a tool, it is a warm, always available AI companion that makes professional operating capabilities accessible to businesses of every size and sector, redefining human AI collaboration for the future of work.

Credits

Niu Zheng
Liu Xin
Ge Huiting
Wang Chuang
Yu Tiancheng
Wang Jingyan
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