2026 | Professional

MUSE Design Awards Silver Winner

FibiBaby Modern Runway Plush Charm Blind Box

Entrant

POP JOY (Guangzhou) Limited

Category

Product Design - Toys

Client's Name

-

Country / Region

China

About The Entry

Fashion is an aesthetic cycle. Drawing on the essence of Neo-Retroism, this series of IP charms reimagines classic fashion through a contemporary lens, turning retro into a design language that bridges the past and present. Guided by the core concept of "Diverse Fashion Expression", this series blends runway fashion with blind box art toys. It offers a diverse range of fashion themes, including Vintage Denim, Street Style, French Polka Dots, Velvet Formalwear, and a Secret Edition, establishing a comprehensive and richly layered IP character matrix.

While maintaining a unified character base, this series forges a cohesive and distinctive visual language through variations in garment silhouettes, material textures, accessory details, and color palettes. Classic elements such as distressed denim, leopard print, plaid, polka dots, and velvet are skillfully incorporated, complemented by metal accents, layered styling, and 3D velvet textures. These details endow each character with a strong stylistic identity and high potential for future iterations. The Secret Edition further amplifies its scarcity and collectible value through volumetric sculpting and a muted color palette.

Structurally, every charm features a built-in flexible skeleton that allows the legs to move freely, combining both retro aesthetics and playful interaction. Precision stitching ensures the charm hangs steadily without tilting, while the detachable ring supports both hanging and handheld display. The entire IP system achieves multi-scene, multi-series innovation within a unified visual framework, striking a balance between artistic aesthetics, tactile playability, and commercial value.

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