Chenyun Auspicious Beasts & Insta-Pay Horse

The work includes an original Chinese-style visual IP series (Chenyun Auspicious Beasts: The Chinese Zodiac) and its debut physical merchandise (Insta-Pay Horse). By synergizing a digital asset with a tangible entity, it comprehensively demonstrates the IPs’ commercial viability across financial cards, corporate gifts, and direct-to-consumer products.

In terms of visual design, the IP series draws inspiration from the cloud motifs of ancient jade, the Earthly Branches, and the Five Elements (Wu Xing). Rejecting exaggerated cartoonishness or unapproachable realism, it centers on minimalist Chinese-style linear art to craft auspicious beast images that are elegant and gentle, making it a perfect fit for formal corporate and financial settings. All twelve zodiac animals share a cohesive set of graceful lines and uplifting poses. Thoughtfully arranged according to the Earthly Branches, they form a highly unified series identity. Moreover, the series features three distinct color palettes derived from the Five Elements: gold and red for wealth, black and cyan for stability, and white and orange for prosperity. The standardized color system ensures precise, consistent reproduction across diverse media, like paper, PU leather, acrylic, and digital screens. The incorporation of Chinese auspicious sayings further conveys good wishes.

As the debut physical merchandise, Insta-Pay Horse—combining an NFC payment wallet and a stress-relief pop socket—integrates an NFC chip for quick, contactless payment, highlighting potential commercial viability; at the same time, it incorporates a zodiac charm that allows for 360° smooth rotation, transforming the traditional blessing of “a turn of fate for the better” into a fun stress-relief experience. This achieves a unity of online payment and offline interaction.

Together, the IP series and its physical merchandise establish a mutually empowering cycle: the unique, cohesive visual identity imbues the wallet with a consistent Chinese aesthetic, while the high-quality physical entity validates the immense commercial value of the series across all channels.