2026 | Professional

MUSE Design Awards Gold Winner

Zhai Yao · Chronicles of Terroi

Entrant

Beijing Wuyao Cultural and Creative Co. Ltd.

Category

Packaging Design - Wine, Beer & Liquor

Client's Name

Guizhou Jinsha Liquor Wine Cellar Co., Ltd.

Country / Region

China

About The Entry

Zhai Yao · Chronicles of Terroir is a jigsaw puzzle in which the bottle is the unit and the province is the coordinate. Rejecting the crude pasting of cultural symbols, the design returns to the land itself: each bottle takes the dominant color of its native soil as the body, adopts a signature local craft pattern as its side, and sketches the province's mountains and rivers in line drawing at the base. Each bottle becomes a tangible, readable chronicle of its terroir; together, the outlines of provinces assemble into a full map of China.

Chapter One, three bottles now on shelf. Henan · Songzhang: the restrained celadon of Song-dynasty Ru ware, the elegant foundation of the Central Plains, set against Shang-Zhou bronze taotie motifs, with line drawings of the Riverside Scene at Qingming Festival and oracle-bone script at the base — a tribute to the origins of Chinese civilization. Guizhou · Shanshui Qianyun: the deep indigo of Miao batik, dark as a Guizhou night sky, wrapped in wax-resist birds and butterflies, silver lines tracing layered drum towers above mountain waters — the living rhythm of an ethnic craft. Jiangsu · Su: the pale celadon-white of the water towns, embroidered with Suzhou silk butterflies, the canal's pavilions and pagodas drawn in light strokes below — the poetry of a thousand-year waterway in a single character.

Three colors, three textures, three provinces, three moods: weight, depth, and warmth. The map is still unfolding — more colors, more patterns, more landscapes are on the way.

A small bottle holds a whole territory.

Featured Media

Credits

Creative Director
Wu Yao
Illustrator
Xie Boxing
Illustrator
Zhang Yuchen
Brand Strategist
Xu Xiaohui
Product Designer
Tan Zhen
Product Designer
Liao Hao
Brand Strategist
Tang Wenhu
Product Designer
Chen Jinsheng
Graphic Designer
Zhao Yuehao
Graphic Designer
Zheng Ziyang
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