Waima Year Of The Horse

The packaging is tailored for the Chinese New Year, the Year of the Horse. It sheds the cluttered aesthetics of conventional New Year designs, embracing minimalism that carries profound meaning.

Centering on flying horses spreading wings and ascending into the sky, it conveys a wish that every endeavor finds its direction. At the same time, flowing red ribbons gracefully connect the flying horses, not only binding disparate elements into a seamless whole but also symbolically tying together heartfelt blessings—presented as a treasured gift. Breaking away from the conventional cylindrical form of beer bottles, the packaging resembles an elegant wine bottle. It features a full, rounded middle section that tapers naturally toward the neck and base, enhancing the overall artistic aura through fluid curves.

Notably, both flying horses and ribbons are rendered using a 360° baked enamel finish. The design team has conducted repeated trials and optimized key parameters like temperature, coating thickness, and curing time, resolving the issues of cracking and uneven thickness commonly found during the baking process on curved bottle surfaces—finally delivering precise detailing, consistent coloration, and smooth transitions. The rich luster of the finish creates a striking contrast with the transparency of the glass bottle, achieving visual tension between lightness and weight. Additionally, the horses are meticulously crafted to form a 3D texture with distinct layers and lifelike details. This transforms the entire bottle into a work of art, further elevating the collectible value and ceremonial significance of the product.