2026 | Professional

MUSE Design Awards Gold Winner

Fantasy Bloom Beauty & Fragrance Gift Set

Entrant

Hangzhou Maogeping Technology Co., LTD

Category

Packaging Design - Cosmetics & Fragrance

Client's Name

Hangzhou Maogeping Technology Co., LTD

Country / Region

China

About The Entry

Born from a collaboration between MAOGEPING BEAUTY and the Chengdu Research Base of Giant Panda Breeding, this makeup series gives form to the idea that Eastern beauty holds both grounded poise and effortless grace. The panda is no longer just a familiar, lovable icon. It anchors the emotional connection between the series and its users, serving as a cultural narrative of healing and companionship, far beyond surface-level ornamentation.

This series spans a comprehensive range, including the foundation, cushion, concealer, eyeshadow, blush, and lip glaze—each featuring a unique panda posture. The design extends beyond the packaging into every usage detail: a panda motif adorns the cushion puff strap, while the mirror is accented with bamboo shadows and paw prints. Even the eyeshadow palettes are embossed with panda imagery and bamboo leaves. The visual narrative becomes part of the makeup, not just decoratively layered on it.

The gift box is finished in flocked velvet that mimics the soft texture of panda fur, inviting touch. Against a porcelain-white backdrop, a black-and-white panda silhouette takes center stage, accented by matte-gold bamboo motifs and Eastern floral patterns. Inside, each product is tucked within its own compartment, covered by a distinct Eastern window-grille pattern. As these compartments are opened in turn, the products are gradually revealed, turning the unboxing itself into a journey of discovery from outside in.

Designed for sustainability, the empty gift box can be repurposed as a lasting everyday object like a jewelry case or a small pouf. This transforms the panda motif from a decorative emblem into a lived-in presence, and grounding Eastern aesthetics in daily life in an effortless, approachable way.

Credits

Hangzhou Maogeping Technology Co.,LTD
Geping Mao
Hangzhou Maogeping Technology Co.,LTD
Huiping Mao
Hangzhou Maogeping Technology Co.,LTD
Zhengning Mao
Hangzhou Maogeping Technology Co.,LTD
Tao Ding
Hangzhou Maogeping Technology Co.,LTD
Shunxiang Liu
Hangzhou Maogeping Technology Co.,LTD
Yan Fei
Hangzhou Maogeping Technology Co.,LTD
Shiwei Luo
Hangzhou Maogeping Technology Co.,LTD
Leilei Huang
Hangzhou Maogeping Technology Co.,LTD
Lijie Chen
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