Mars Eclipse Mint

Challenge

Eclipse worked with Marks to strengthen its relevance as an after-meal refreshment through a limited-edition tin series across Asia. The challenge was to create a premium, contemporary visual system that heightened collectability while unifying the series and giving each market a distinctive local identity.

Creative Solution

Explorations across expressive cityscapes, bold graphics and travel-inspired storytelling ultimately shaped a design rooted in the vibrant pulse and rhythm of urban travel. Each destination comes to life through illustrations of iconic landmarks, food and cultural cues, while a bold color-block graphic device strengthens Eclipse recognition and provides a consistent visual frame across the series.

Collectability is embedded into the design itself: dotted flight paths travel across the tins, connecting individual destinations into one continuous journey when displayed together. The travel narrative continues on the back panel with boarding-pass-inspired details, turning each tin into one stop within a larger journey to discover and collect.

Overall Impact

Beyond packaging, the visual system extended across multiple brand touchpoints, creating a richer and more connected expression of the collectible journey. As part of the broader “Travel with freshness” campaign, the design helped bring together food, travel and refreshment in a cohesive brand experience.