Helens Beer ------ Fans Limited Edition

China has a huge consumer market. As income and living standards increase, consumption upgrades also bring new challenges and thinking to brand development and product design. Designing for fans will drive the trend of future product design and innovation.



Up to now, as a continuously developing and expanding chain brand, Helens Pub has 350+ offline stores in more than 80 medium and large cities in China, and its online social platform has more than 1000,000 active fans. Its fans they all call themselves "Kelp" affectionately.



On the occasion of the celebration of 300 stores, in order to thank the fans for their support, Helens wants to customize a commemorative limited edition wine for the fans as a gift. To this end, the designer takes "kelp" as inspiration to create this meaningful and extraordinary beer packaging.



The streamlined lines are derived from the natural curve of kelp, and like the emerald green color, they all represent a more freely stretched mental state; the integrated design of wine glass + wine bottle is convenient for drinking and repeated use; the whole outer box is transparent acrylic board ,which is helpful for the transportation and display of the beer; the cover of the box is designed with imitating water ripples, the rhythm and the beer bottle is complement with each other, and strive to vividly express the posture of the kelp swaying in the water.



The overall design starts from the perspective of fans, and achieves emotional resonance and strong interaction between consumers and brands by strengthening the sense of trust, participation and brand pride between the brand and fans.