AVOCADO ACTIVE

AVOCADO ACTIVE is a showroom for a newly founded female sports brand, dedicated to the design and production of yoga garments. The inspiration comes from the growth of trees in nature. The design team plants lots of natural elements in the interior design, while taking the sense of technology as background, to demonstrate the AVOCADO ACTIVE culture of brand and product, which is sports and technology, health and sustainability. The team took grey as the basis of the space color, and used a large amount of light cement veneer and wood veneer, with the material of acrylic and stainless steel, to enhance the brightness of the space. With the color red and green and the plants spreading through the space, the team had managed to balance the space that made people feel cold.



At the entrance, different materials are used to draw the boundary between indoor and outdoor, and the semi-open plan enhances the sense of connection between outdoor and indoor. Unlike most retail stores, AVOCADO ACTIVE is not taking the product display as the priority. The center and the right side are placed with sci-fi art installations, while the left side creates a warm texture with the scenery. Wherever you see, it draws you to look inside even further. In the middle of the space is the product display area. Through the articulation of different materials, the team connects the space with the characteristics of the products and designs a variety of different product displays, effectively releasing the shining points of the brand and products, while cleverly using the displays to partition and plan the area for product variant. Many scene-making areas are planned in the space, combining cement, wood, green plants, and rich lighting with each other for the background during the live broadcast.