2022 | Professional

MUSE Design Awards Silver Winner

Balanced decompression technology schoolbag 2.0

Entrant Company

ANTA SPORTS PRODUCTS GROUP CO., LTD

Category

Product Design - Baby, Kids & Children Products

Client's Name

ANTA SPORTS PRODUCTS GROUP CO., LTD

Country / Region

China

This schoolbag focuses on children's spinal health, achieves the balance and reduction of children's shoulder pressure through the innovative structure, reduces the compression of excessive load on the spine, and provides children with a better solution on schoolbag selection.

Inspired by the super-car damping system, the core pressure-reduction module adopts the patented double-helix spring structure. The schoolbag adapts to its own weight through the stretching performance of the upper and lower springs, so as to automatically adjust the pull of the slider on the shoulder straps and reduce the pressure on the shoulders and spine caused by the overweight schoolbag.

The integrated ergonomic shoulder straps can be adjusted through the graduated webbing to keep the length consistent, so that the pressure on the slider can be evenly distributed to the shoulder. The pressure difference between the shoulders is less than 0.02Pa, thereby avoids uneven pressure-led high-and-low shoulders. The multi-layer damping module can also reduce the pressure on the spine and provide a comfortable feeling. The shoulder straps on both sides can be connected by adjusting the front buckle to further optimize the pressure balance. The pressure can be reduced by 28% when walking and 62% when running.

In order to enhance the actual user experience, the product incorporates many humanized details during design. The internally layered schoolbag has a large capacity and many pockets, therefore fully meets the needs of children of different ages. The internal elastic belt can stabilize the gravity center and avoid damage to the spine during the movement. The logo adopts reflective fabric so that it can play a warning role in the environment with poor light, providing safety guarantee for children when traveling at night. In addition, the schoolbag employs an innovative visualized weight-bearing design, which is convenient for users to clearly know the weight and reduce it accordingly, therefore helps to cultivate their awareness of spine protection and weight-bearing management.

Credits

Director of Anta Children's Accessories/ ANTA SPORTS PRODUCTS GROUP CO., LTD
Huimin You
Anta children's accessories Planning/ ANTA SPORTS PRODUCTS GROUP CO., LTD
Lan Wen
Anta children's accessories Planning/ ANTA SPORTS PRODUCTS GROUP CO., LTD
Long Chen
Anta children's accessories Design/ ANTA SPORTS PRODUCTS GROUP CO., LTD
Yun Zhang
Anta children's accessories Design/ ANTA SPORTS PRODUCTS GROUP CO., LTD
Xiaoqian Xie
Anta children's accessories Design/ ANTA SPORTS PRODUCTS GROUP CO., LTD
Yu Guo
Anta children's accessories Design/ ANTA SPORTS PRODUCTS GROUP CO., LTD
Lian Wu
Anta children's accessories Development/ ANTA SPORTS PRODUCTS GROUP CO., LTD
Bin Liu
Anta children's accessories Development/ ANTA SPORTS PRODUCTS GROUP CO., LTD
Huiping Chen
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