2020 | Professional

MUSE Design Awards Silver Winner

Uncle Dell's Mambo Sauce

Entrant Company

Octavo Designs

Category

Packaging Design - Dairy, Spices, Oils, Sauces & Condiments

Client's Name

Andy Factory

Country / Region

United States

THIS IS HOW WE MAMBO

The Andy Factory team was looking to develop the packaging design and marketing materials for the late 2019 launch of Uncle Dell’s Mambo Sauce. They wanted something one of a kind—designs that would not only showcase the brothers’ personalities and celebrate the sauce’s vibrant D.C. origins, but something that would command attention next to more familiar condiments on store shelves.



These ideas were the jumping off point for the packaging’s lively typography and bold, vibrant color palette. But those are merely snacks to the main course of the design: a close-up of George Washington, his mouth and shirt dripping with mambo sauce. What’s a better first impression for consumers to discover a tasty D.C. staple than our OG founding father slathered in saucy goodness?

Credits

Designer
Lucas Badger
Creative Director
Sue Hough
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