2022 | Professional

MUSE Design Awards Silver Winner

ARTIENCE Exquisite delicacy sauce meat

Entrant

COMMON’CONCEPT

Category

Packaging Design - Prepared Food

Client's Name

ARTIENCE

Country / Region

China

This is a festival gift box combining the traditional culture of China with the sense of modern art. The background of the outer packing takes blood-red marble pattern as main body, and setting off by gold printing, which makes the whole package refulgent and multi-layered, meanwhile, embellishes the auspiciousness and prosperity of China's cultural tradition.

Through drying and mellowing, high-quality pork will show a marble pattern, and "blood-red marble" is a concrete expression that we think of. Through 3D techniques, we have created cube shapes with red marble texture. Through the hint and transformation of this material, it not only reflects the characteristics of high-quality meat, but also creates a modern artistic texture. The whole box is printed in gold, echoing the red marble cubes, in addition, red and gold is the favorite color scheme of Chinese traditional festivals, symbolizing auspiciousness and prosperity. The box with the structure of sky and earth cover is also the logic of traditional utensils, which can make the audience feel the attributes of this gift box at the first time. There is a crevice in the box, and a silk ribbon sticks out from the inside. This is a design for the action of the giver, which can be carried gracefully to create a gift atmosphere. This packaging is our exploration and experiment of Chinese tradition and modern artistic sense, and it has also received excellent feedback in business.

Credits

Creative Director/COMMON’CONCEPT
Yushi Luo
COO/ COMMON’CONCEPT
Chenyao Liu
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