Warm Hot Pot

The store is a hot pot flagship store in Keelung. Compared with his former Taiwanese hot pot store, the project adopts the warm apricot yellow to interpret the warm color tone based on the name of the seafood hot pot store “Warm Hot Pot.” On the other hand, according to the scientific theory of color psychology, both red and yellow can stimulate the appetite. The combination of human behavior and color application endows the space arrangement with the deeper meaning of application. Besides, the hot pot flagship store features the local seafood of Keelung. Therefore, the designer deconstructs the image of waves and represent it with the warm yellow curtain in the “arc” style on the ceiling. It serves as not only a deep connection to the memory of harbor and ocean but also a brand new aesthetic interpretation and withdrawal. Its attempts to twist the impression of white spray and blue waves at the harbor and add the brand identity to the commercial space. At the same time, space records the cityscape of Keelung as the largest harbor in northern Taiwan. From the entrance to the dining area, the floor is paved with the Spanish ceramic tiles in a straight line to guide the flow. The visual extension will lead the customers to walk inward. At the same time, the Spanish ceramic tiles with the splendid totem also suggests the Spanish colonial period of Keelung in the 17th century. Today on Heping Island northeast to Keelung Harbor, there is still the historic building, Fort San Salvador. The modern design smartly combines the time trace of local history. It’s not only interaction in the space flow but also the close connection between the local people and past history.