2023 | Professional

MUSE Design Awards Platinum Winner

Shun Cheng He Manor

Entrant Company

Jingdezhen Adrian Luo Creative Design Co.,Ltd.

Category

Packaging Design - Wine, Beer & Liquor

Client's Name

Country / Region

China

The bottle shape of “Shun Cheng He Manor” Liquor comes from the landmark buildings of the manor, and the wave pattern on the top comes from the mirror water of the manor.

The (in stories) double dragon shape on the surface of the liquor box comes from the mountains where the manor is located and the Yangtze River. The double dragon looks down, it looks like running side by side. One is a blue dragon looking at the sky, and the other is like a blue dragon sneaking.

The element of the dragon vein in the packaging comes from the birthplace of “Shun Cheng He Manor”. The main color of “Shun Cheng He Manor” comes from the landform features surrounded by emerald green environment, and the natural environment of climate, water source and soil. The emerald green is environmentally friendly. The blue dome of the manor is combined with the ecological green, we conceived the royal emerald technique which the design keynote of blue green and metal texture.

Credits

Jingdezhen Adrian Luo Creative Design Co.,Ltd.
Heng Luo
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