Cafeopia / ice creame & candy

A client visited us with the ambition to open a new café that serves and sells a wide variety of coffees from around the world, along with sweets and coffee-based cocktails. They needed a brand name and identity for their business idea.
The business idea itself inspired the name. We wanted it to sound like a country, so we named it "Cafeopia." Our team also created a slogan: "Café about coffee.” Our visual identity concept centers on hand-picked beans, with human hands as the centerpiece. Instead of using full-bodied characters like other brands, we turned human hands into unique brand characters for Cafeopia. Patterns and colors enhance the hand illustrations, emphasizing femininity or masculinity and adding personality. The hands can be depicted in versatile positions, holding different items such as a fork or a pot of coffee.
Cafeopia offers various confectionery products that pair perfectly with coffee, so the identity was applied to design packaging items for these complementary products, such as boxes for ice cream, macarons, cupcakes, and chocolate truffles. Modern digital printing technology allowed us to create various brand identity variations on multiple products, enabling our client to experiment with different designs and determine which packaging resonated best with consumers.