2023 | Professional
Entrant Company
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Slimram is a probiotic product designed for waist slimming, targeted on young women. The box shape is a carrier that can intuitively express the function of waist and abdomen slimming, and the unique box shape is also conducive to standing out in the market, so we combine the outer box structure with the leaf shape of LifeSpace logo to simulate the curve of the female waist, intuitively conveying the product function and making it distinguish from competitors. Probiotics help to regulate the human microbiome, so we designed a variety of random patterns with different forms and colors on the surface of the box to abstractly express the wonderful changes of the human microbiome, echoing the brand story of Lifespace, and also making the packaging style more in line with the aesthetics of young people. Lifespace blue with a variety of bright auxiliary colors expresses a healthy and positive state. Moreover, laser hot stamping and embossing process enhance the value of the product. Probiotic products on the market are generally packaged by regular boxes. Most of them have relatively dull design style in layout and pattern, which are similar to the design style of drug. Slimram has a unique curved shape packaging with novel material and process. In terms of visual style, it is closer to FMCG, combining a sense of professionalism and fashion. That is the reason why the overall design concept can well attract young generations. In addition, the packaging box adopts recyclable and eco-friendly PET material, which is conducive to the sustainable development.
Credits
Entrant Company
inDare Space
Category
Interior Design - Retails, Shops, Department Stores & Mall
Entrant Company
Artstep LLC
Category
Packaging Design - Snacks, Confectionary & Desserts
Entrant Company
T.K. CHU DESIGN GROUP
Category
Interior Design - Residential
Entrant Company
Guangzhou Zhuhui Interior Design Consultant Co. , Ltd.
Category
Interior Design - Office