2023 | Professional

MUSE Design Awards Silver Winner

"Boost" for Freedom, "Anticipate” a Better Life

Entrant Company

SPOUTDESIGN

Category

Architectural Design - Public Spaces

Client's Name

Economic Affairs Department of Chia Yi City Government

Country / Region

Taiwan

The Baoan Marketing Place is located on Bao'an Road, West District, Chiayi City. Since its opening on November 6, 2006, it has become an important gathering place for nearby residents to shop and socialize. However, the lack of effective management over the years has resulted in disorder and bad traffic, also made the place not recognizable. In light of this, our design integrates graphic signage and a minimalist spatial concept to reshape the market's image and improve the customer experience. A specially developed mascot named "Little Basket" has been integrated into the redesign of Bao’an Market's facade and interior painting, serving as a representative symbol. This incorporation ensures a harmonized spatial color scheme that enhances the overall aesthetic appeal of the market. To tackle various issues such as unclear signage, unauthorized vehicle parking, and improper waste disposal, a comprehensive identification system has been implemented in key areas of the market. This system effectively addresses these concerns and promotes a more organized and efficient environment. The previously unused spaces within the market have been imaginatively transformed into inviting public facilities. These revitalized areas serve as welcoming gathering spots for both residents and visitors, providing a pleasant environment for socializing, chatting, and relaxation. Moreover, the market has taken measures to ensure ample lighting is installed for night time activities. This initiative allows the market to operate seamlessly throughout the day, enhancing the overall experience and attracting a wider range of visitors. By doing so, we create an environment that embodies the ideals of "boost for freedom, anticipate a better life.”

Credits

Executive Design Director
Lee, Chin Yuan
Creative Design Director
Hu, Ting Yao
Director
Hsu, Yuan Cheng
project designer
Tsai, Wen Hao
project designer
Weng, Ping Chen
designer
Zhou , Nan
movie clip
Jiang, Yong Hao
movie clip
Su, Wen Yu
movie clip
Zhang, Wen Rui
designer
Liu, Yu Chen
designer
Chuang, Chiao An
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