2020 | Professional

MUSE Design Awards Gold Winner

The Velaris Sales Gallery

Entrant Company

PTang Studio Limited

Category

Interior Design - Showroom / Exhibit

Client's Name

RHK Land Corporation

Country / Region

Hong Kong SAR

To show case the luxury residential condominium development along the major thoroughfare of Bridgetowne, Pasig City, Velaris Sales Gallery is composed of six key zones, the reception, AV room, model zone, two discussion areas, two show flats and one handover standard unit, all connected by an elongated corridor.





‘Velaris’, meaning ‘hidden’ of ‘veil’ in Latin, and ‘City of Light’ in the US, reveals the splendor underneath a sense of subtlety. At the reception, the backdrop not only blends in perfectly with the shades of twilight around the sales gallery, the refine diamond pattern shines out in the tint of bluish grey.





A retro design approach is applied throughout the sales gallery. Vibrant colors of furniture like orange, mustard green and yellow contrast with natural tint of blue from the exterior. While defined structure of wooden stripes, natural texture of marble and wood add on tactility and masculinity, the lollipop-shaped screen further celebrates the chic and playfulness from the 80s. By controlling the rhythm and density of the design element, it also acts as important element defining different spatial qualities for each area, yet creates a strong sense of connection in between.





In discussion area A, a gigantic checkered hanging feature at the bar is the centric focal point while the retro touch continuous to infiltrates in the atmosphere through the silky floral wallpaper





Yellow and blue depicted from the sales gallery are applied as essence colors in the two show flat respectively to demonstrate different characters. In one-bedroom unit, combination of yellow, beige and grey portraits ac Scandinavian home. Meanwhile, in two-bedroom unit, with glass as the key design direction, blue is the perfect color highlighting the conceptualized pattern of ripples and reflection on marble, wallpaper, and mirror. Nonetheless, choices of champagne color with wood grained panel and marble as the key materials, the handover design show unit opens up buyers’ imagination of their future luxurious home.

Credits

Director
Philip Tang
Director
Brian Ip
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