2023 | Professional

MUSE Design Awards Silver Winner

Zizai Red Wine Packaging

Entrant Company

Shenzhenshi Horart Brand Design Co.,Ltd.

Category

Product Design - Other Product Design

Client's Name

Country / Region

China

Zizai Red Wine Packaging has always adhered to the design philosophy of 'Quality First,' drawing inspiration from Buddhist culture's concept of 'Zizai' (freedom), striving to create uniquely crafted high-quality products. Various techniques such as embossing, hot stamping, matte finishing, and UV treatment are applied selectively, giving each product a rich sense of depth and an exceptional tactile experience while reflecting the spirit of meticulous craftsmanship. Additionally, the application of prism gold technology elevates two-dimensional effects to three-dimensional, enhancing the product's visual appeal, saving costs, and processing time. The label design is distinctive, emphasizing the product's core image with a simple and elegant design. In terms of design composition, we follow the hierarchical relationship of distance and reality, making distinctions clear and highlighting key points. Moreover, the unique external contour adds to the product's recognizability and gives it a distinct personality and charm. This design aims to blend traditional culture with modern aesthetics, presenting the beauty of traditional culture in a modern form. This fusion not only makes the design unique but also contributes to the preservation and promotion of traditional culture. Meanwhile, our designers are actively focused on environmental protection and sustainable development. We insist on using non-wood materials, reducing the need for tree felling and making a positive contribution to the protection of the ecological environment and the reduction of resource waste. The characteristics of recyclability and shredding also allow the product design to contribute to resource reuse while supporting the sustainable development of the planet's environment. We will continue to uphold the product philosophy of 'Quality First,' constantly striving for excellence, and providing you with more high-quality and environmentally friendly products.

Credits

LIU Ling
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