2024 | Professional
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The packaging of the disposable diapers is themed with the song "Starman", aiming to cater to the aesthetic and emotional needs of the pioneer women of the new era. The packaging cleverly combines elements of reality and space, using adorable cats and dogs as the image of Starman. This makes it more approachable and, at the same time, encourages children to explore the world with curiosity.
The product's packaging is designed around the concept of extraterrestrial visitors, featuring various space elements that evoke curiosity and wonder. Real-life elements are also incorporated to enhance the emotional connection between consumers and the product. This combination of reality and fantasy creates a storytelling medium for parents to communicate and interact with their children, stimulating their imagination. Furthermore, the pollution-free environment of outer space aligns with the diapers' core function of hygiene and antibacterial properties. The packaging's weightlessness and floating sensation in space signify the product's thin and light characteristics.
The diaper's packaging has an exquisite pattern and an upper transparent handle design. It presents a personalized appearance that appeals to young women who value product aesthetics and weakens the product's attributes as a diaper. Moreover, it makes the diaper more portable, almost like a chic bag.
Credits
Entrant Company
Taipei Broadcasting Station
Category
Interior Design - Renovation
Entrant Company
HAO-YUN DESIGN
Category
Interior Design - Hotels & Resorts
Entrant Company
Shanghai Honest Stone Renewal Property Management Limited Company
Category
Architectural Design - Renovation
Entrant Company
CHINA RESOURCES SNOW BREWERIES
Category
Packaging Design - Wine, Beer & Liquor