2024 | Professional

MUSE Design Awards Silver Winner

Dong’e Ejiao

Entrant Company

Wow Creative Design (Shenzhen) Co., Ltd.

Category

Packaging Design - Health & Wellness

Client's Name

Dong-E-E-Jiao Co., Ltd.

Country / Region

China

The formula of the product is derived from the classic prescription "Liangyi paste" by Zhang Jingyue, an outstanding medical scientist in ancient China, which is recognized for its blood-replenishing effect, The graphics of blood drops are used to convey the function and selling point of the product. Traditional Chinese medicine believes that the balance of Yin and Yang is fundamental to the vitality of life. The balance of Yin and Yang means that the transformation of Yin and Yang is coordinated, neither too much nor too weak, showing a state of coordination. The diagram of the Taiji also expresses this view of life.

Credits

Creative director
Zhou Jingkuan
Graphic designer
Sun Linlin
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