2024 | Professional

MUSE Design Awards Silver Winner

CC Books

Entrant Company

Shanghai Cherish Display Co., Ltd.

Category

Interior Design - Exhibits, Pavilions & Exhibitions 

Client's Name

Jun Chang

Country / Region

China

CC Books offers a comprehensive product showcase, focusing on enhancing the customer shopping experience. The overall design of the store, including the layout, lighting, and structure of shelves and props, is meticulously crafted to ensure a captivating experience for visitors. Located in a historical heritage site, CC Books adheres to strict requirements for shelf and prop products, as well as interior decoration, with national authorities conducting thorough inspections to ensure compliance with safety and aesthetic standards.

Distinct from conventional offerings, CC Books products are uniquely tailored to blend seamlessly with historical architecture, emphasizing lightweight, safety, and aesthetic appeal. The structural design prioritizes lightness while ensuring high levels of safety and visual elegance, meeting national standards for historical preservation.

While no patents have been applied for, CC Books places a premium on product quality and environmental sustainability. Products are designed to be lightweight, with seamless surfaces and natural distressing finishes, while lighting is soft and environmentally friendly. The emphasis on ergonomic design extends to rest areas, ensuring comfort for patrons.

Installation of products includes detailed demonstrations of functionality and display assistance, along with comprehensive user manuals for staff. Products are constructed using recyclable and environmentally friendly materials, with water-based paints used for surface finishes to minimize environmental impact.

CC Books not only showcases sales products effectively but also integrates them harmoniously with historical architecture, reflecting the brand's commitment to cultural and historical preservation. The design philosophy is characterized by simplicity and luxury, drawing inspiration from the brand's humanistic values and the weightiness of historical buildings.

In summary, CC Books offers a unique shopping experience that seamlessly integrates cultural heritage with modern retail, providing customers with not only a wide array of products but also a journey through history and literature. With its emphasis on environmental sustainability and ergonomic design, CC Books sets a new standard for retail experiences that are both enriching and environmentally responsible.

Credits

Jun Chang
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