2024 | Professional

MUSE Design Awards Gold Winner

Easeye brand and packaging upgrade

Entrant

BYHEALTH Co., Ltd.

Category

Packaging Design - Health & Wellness

Client's Name

BYHEALTH Co., Ltd.

Country / Region

China

This is a brand and packaging upgrade from eye health and nutrition brand Easeye.
Easeye is a brand focused on eye health and nutrition. In this brand upgrade, we took the letter "e" in the brand name Easeye, as the core visual element to create a unique brand graphics,which look like smart big eyes. This graphic will be flexibly applied to all Easeye product packaging and different media to make the packaging vision of each product more orderly and help consumers better understand the brand. Among them, professional dietary supplement products use strict eye patterns, and the design style requires more professional. The packaging of ordinary food uses a variety of animals with excellent vision as the core pattern, such as the packaging of ordinary food customized for children uses a cute kitten pattern, the packaging clearly expresses the product function, and the design style is relatively young and fashionable, and is favoured by consumers. The eye-ball pattern adopts a variety of special printing processes, which is vivid and three-dimensional, and is very attractive, effectively strengthening the consumer's understanding of the product. .In addition, Easeye's packaging uses environmentally friendly materials and printing inks certified by SGS, which is conducive to the sustainable development of the planet.

Credits

Creative Director
Darren Chan
Creative Director
Li Guanru
Designer
Xiaohong Lin
Designer
Kayee Chen
Designer
Shen Gaoda
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