2024 | Professional

MUSE Design Awards Silver Winner

Age-Defying Beauty Drink

Entrant Company

MOSLATE (HONG KONG) GROUP LIMITED

Category

Packaging Design - Beauty & Personal Care

Client's Name

Country / Region

China

Age-Defying Beauty Drink

— A Perfect Fusion of Premium Refinement and Elegance

In today’s society, beauty and health are closely intertwined. The Age-Defying Beauty Drink is not just a beverage; it’s a symbol of a lifestyle. Its design revolves around the themes of “premium refinement” and “elegance,” creating a unique visual style through the distinctive combination of black and gold.

Through the clever combination of black and gold, the product breaks away from conventional beauty product design, crafting a unique, refined, and distinctive visual style and brand image. The black and gold color scheme endows the product with unique recognizability and a sense of luxury, quickly capturing consumers' attention and leaving a lasting impression.

The choice of black Lenoir pattern material not only mimics the delicate texture of facial skin but also hints at the product's skincare benefits, closely aligning with its anti-aging and beautifying properties. The matte frosted brown glass bottle not only elevates the packaging's sophistication but also reinforces the brand's high-end image. This material is not only aesthetically pleasing but also offers a comfortable tactile experience, enhancing the overall user experience.

The standout feature of this design lies in its unique color combination and material selection. The use of black and gold not only breaks away from conventional beauty product design but also successfully crafts a distinctive, refined, and unique brand identity. The single-sided black Lenoir pattern material, which imitates the texture of facial skin, connects the physical attributes of the product directly to the consumer's experience, demonstrating the brand's attention to detail and deep understanding of consumer needs.

The Age-Defying Beauty Drink is not just a beverage; it represents a pursuit of timeless beauty as a lifestyle. Through its unique design and meticulous craftsmanship, it not only enriches users' daily care experiences but also allows every woman to enjoy confidence and radiance from within.

Credits

Youmi
Yourou
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