Taiwan   |  2020

MUSE Design Awards Silver Winner

Wang De Chuan (Fine ChineseTea) Sweet Osmanthus Tea gift set

Entrant Company

ChiHe Design Co., Ltd.

Category

Packaging Design

Client's Name

Wang De Chuan

Sub-Category

Other Packaging Design

Sweet-scented Osmanthus; fragrant that forever lingered after every sip. In the summer of August, osmanthus is in full bloom, similar color with the moon, hence the name Guiyue (osmanthus moon). Osmanthus is light in color, just like tea. The look of osmanthus is just like stars, and the lasting flavor of tea can travel the distance. Osmanthus was used as the prime design for the Mid-Autumn Festival gift set, to celebrate friendship and to bring people together with the fragrance of tea. It's the first attempt for Wang De Chuan to create a unique set of tea and snacks for the Mid-Autumn Festival. The gift box can be layered according to preference. Traditional Chinese calligraphy was imitated, blue as its base color and osmanthus design incorporated like the stars in the sky, with matched ribbon, the design is delicate and elegant.

Credits

Design Director
Liu Chien Cheng
Designer
Hung Pei Han
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