2024 | Professional

MUSE Design Awards Silver Winner

Xiangying Faux Fur Coat

Entrant Company

Hangzhou Shuo Ao Apparel Co., Ltd

Category

Fashion Design - Avant-Garde

Client's Name

Country / Region

Xiangying Faux Fur Coat features a chic and vibrant style, overcoming the bulky and monotonous issues often found in traditional designs. With its innovative silhouette, meticulous craftsmanship, and carefully selected colors, this coat offers young women a high-quality fashion option that seamlessly blends style with comfort.
Based on advanced biomimicry technology, the coat replicates the softness, fluffiness, and resilience of animal fur, making it look and feel nearly identical to the real thing. Notably, the production process adheres to the principles of animal welfare and environmental protection by using eco-friendly synthetic fibers. This approach ensures the coat not only mimics the luxurious feel of animal fur but also provides optimal comfort, demonstrating how a thoughtful fashion design can balance user experience with sustainability.
Design ingenuity extends to its stylish details. The horn toggle buttons evoke a unique retro style while adding a youthful flair. The symmetrical patch pockets with sleek curves refine the overall coat silhouette and provide practical storage for daily essentials. Moreover, the chic lapel collar enhances the 3D silhouette of this coat and flatters the wearer's neckline for a more elegant presence.
Further elevating its fashion appeal, the coat features exquisite shell stitches along the edges, exuding a chic and refined vibe. Additionally, its subdued Morandi color scheme, with varied shades, enriches the visual texture and imparts vibrant feel.

Credits

Design Director
Chunyan Zhao
Designer
Ning Liu
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