2020 | Professional

MUSE Design Awards Silver Winner

Lafè x GG Popshop

Entrant Company

JUMGO CREATIVE

Category

Interior Design - Recreation Spaces

Client's Name

Country / Region

China

Starting from the brand, we investigated a large number of Tibetan artistic expressions, but in the end we found nothing to learn from, because what we have to do is never a cultural derivative or a style trace that we can see at a glance. The local element must be based on the inevitable result of this land and human growth, so we divided it into two parts, human and nature, to form our visual core.

Architecture is one of the main human characteristics of a region, and the sun is an indispensable source of life for this land. So we use the most minimal graphical form to express this point.

This logic is also derived from the field of space design. At first glance, it breaks away from the entire Tibetan tradition. It uses bold metal materials to wrap it, making it visually unique. The reflection of sunlight on the plateau makes the entire space slowly. Brilliant, the coming of the night, combined with the logo of the low-voltage light-emitting tube, is full of foreign colors. The change of vision during the day and night also brings emotional changes, which is in line with the Lafè dual format, CAFE & BAR experience requirements.

If the external design is to attract, the internal design is to stay. The interior area continues the concept of brand graphics from the morphology. The inclination of the wall is matched with the texture coating, which makes the whole space full of a "wrap feeling", like a tent for herders. Whether it’s a scorching sun or snow, you can Here you get your own little world.

Credits

Design Director
Liang He
Designer
Easong
Designer
Andy
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