Shanghai Joy City Kid's World

The Kid’s World on the sixth floor of the north building in Shanghai Joy City is the spatial extension of this love-themed shopping mall. This area of entertainment and retailing is delicately designed for kids aging 3 to 10, which provides enriching, interesting and diversified experiences. It encourages the kids to indulge in their everlasting innocent imagination, and to follow their instincts, to explore the nature in their own way.

How to integrate the three-layer staggered structure of different heights on this floor is a challenge for the architect.

The architect is inspired by Dandelion Hill, imagining the form of hills when adopting the rhythm of “contouring lines” in an undulating geography. In this space of 4200 square meters, the retailing stores and public entertainment areas are merged into the circular moving stream of visitors.

The main scene is in the lift hall, the dandelion stems breaking through the soil and spreading. The “singing” stem art installation encourages the kids to hear the nature simply with ear, paying close attention. As kids are opening eyes, enjoyable Flower Bud Book House and splendorous “Rainbow Forest” come to sight. The kids climb through the playful sliders with their body fully touching and feeling the movement, exploring tree houses in central plaza. In the end, they reach the shining “Fairy Masquerade”.

Like a palette being knocked over, the project brushes up to 200 colors in areas with different themes. Art installations and stores bump into and merge with each other, bringing livelihood and amusing expectations to the space.

The entire space is metaphorical for the process of life from budding, growing to maturity, encouraging the creative caprices and ideas to grow in kids, and leading them to explore the magic of nature.