ORBIT - car universe design

Orbit, an innovative virtual garage designed by FEELPIXEL UX Design Studio for CARS24, revolutionises the way private vehicle owners interact with and manage their cars. Envisioned with an engaging space theme, Orbit transforms mundane tasks into an immersive experience while catering to every aspect of vehicle management. At its core, Orbit provides a comprehensive one-stop solution for car owners. Whether it’s managing insurance, tracking challans, scheduling services, or securely storing vehicle-related documents, Orbit ensures seamless functionality. What sets it apart is its ability to predict the future value of the car, empowering users with data-driven insights for better decision-making.

Feelpixel adopted a user-first approach to create a seamless, intuitive experience. The design process began with extensive research to understand the needs, behaviors, and pain points of car owners. Leveraging these insights, the team conceptualized a virtual space that resonates with users emotionally and functionally. The result is a futuristic yet approachable interface that draws users in with its playful, space-themed design while delivering powerful utility.

Every design element in Orbit serves a purpose. From the dynamic dashboard that mimics a mission control center to intuitive navigation tools that make managing car details effortless, the interface strikes the perfect balance between form and function. Gamification techniques, inspired by the space theme, keep users engaged while subtly encouraging them to explore features they might not have considered otherwise. The seamless experience extends to the technical architecture. Feelpixel meticulously crafted the workflows to ensure users could switch between tasks without friction. Accessibility was another key priority, with Orbit being optimized for various devices, ensuring inclusivity and convenience for a diverse audience.

Orbit not only simplifies vehicle management but also elevates it, redefining user expectations in the automotive digital space. This project exemplifies Feelpixel’s ability to blend creativity, innovation, and user-centric design, making Orbit a go to feature in the app for proud car owners.